‘Barbie’ Movie Created An International Shortage Of Pink Paint: ‘The World Ran Out Of Pink’

Rebecca Rubin Film and Media Reporter At the end of last summer, Flix Brewhouse faced a dire situation, albeit one that wasn’t unique to the Texas-based movie theater chain. There weren’t any movies to show in August. “We were going to A24 or Briarcliff Entertainment saying, ‘Does anyone have anything we can put on our screens?” recalls Chris Randleman, the company’s chief revenue officer. That’s not the case this summer as exhibitors grapple with a different reality. Can several back-to-back blockbusters succeed at once? Or will the glut of big movies cannibalize each other? Those are the big questions as popcorn season kicks into high gear with the arrivals of Harrison Ford’s “Indiana Jones and the Dial of Destiny” (June 30), Tom Cruise’s “Mission: Impossible – Dead Reckoning Part One” (July 12), Greta Gerwig’s neon-coated “Barbie” (July 21) and Christopher Nolan’s atomic bomb drama “Oppenheimer” (also on July 21). All of those films carry big budgets and require outsized ticket sales to turn a profit.

Margot Robbie and Ryan Gosling are doing Barbie promo!

Nicki Minaj and Ice Spice have joined forces to release “Barbie World,” an Aqua-interpolating instant summer hit they first teased last month in the global trailer for Greta Gerwig’s Barbie movie. The track follows PinkPantheress’ “Angel,” Karol G’s “WATATI” feat.

Nicki Minaj and Ice Spice have released their new single, «Barbie World,» for Greta Gerwig’s highly anticipated Barbie movie. Throughout the music video, there’s no shortage of pink as the duo is seen riding jet-skis through the clouds and living in their Barbie houses as they rap about being fabulous and «pulling in» Ken. The music video director, Hannah Lux Davis, exclusively tells ET, «It was a privilege to work with Nicki and Ice in close collaboration with the movie studio and Atlantic Records to create the visual for 'Barbie World.' The goal of the video was to create fantastical worlds that both artists could thrive in that could feel like an extension of Greta Gerwig's masterfully-crafted creative vision.»She adds, «Our 'Barbie World' coexists with the film’s effervescent, contagiously happy, playful, witty and empowering tone where anything is possible — and everything is pink! I’m such a huge fan of Greta Gerwig’s work, so to be even this close to one of her films has been an honor.»Produced by Ice Spice’s go-to hitmaker, RiotUSA, the rappers rhyme over a sampling of Aqua's hit 1997 song, «Barbie Girl.» This is the second musical collaboration between the female rappers following their last hit, the top-10 Billboard Hot 100 single «Princess Diana Remix.»«Barbie World» is the fourth single from Barbie the Album, following Dua Lipa’s «Dance the Night,» Karol G’s «Watati,» and PinkPantheress' «Angel.» The soundtrack and movie are out on Friday, July 21.Nicki Minaj—who released «Barbie Tingz» in 2018 and whose fans are known as Barbz— is planning to release her Queen follow-up on Oct.

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. If Barbie ends up successfully escaping Barbie World, her mission in Greta Gerwig’s upcoming “Barbie” movie, she might find that the human world isn’t so different after all. Here on Earth, there are Barbie Lego sets and Barbie pillow cases, Barbie roller skates and Barbie underwear — the culmination of the dozens of brands jumping on the Barbie hype ahead of Gerwig’s highly anticipated and high-wattage film, out July 21. The latest product in the string of Barbie collaborations is a new electric toothbrush from the oral hygiene company Moon, who was announced today as the exclusive oral beauty partner to the “Barbie” movie. The limited-edition Barbie x Moon set, available today for $79.99, comes with a hot pink electric toothbrush and bubble mint whitening toothpaste.

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Once upon a time in New York City, the three shopping havens for those in the know were referred to, in the words of Blair Waldorf, “the three B’s”: Bendel’s, Barneys and Bloomingdale’s. Bendel’s shuttered after 123 years in 2018. Next came the Hollywood-adored Barney’s, who closed its doors in 2020. Now, the last old-school, luxury retailer standing is Bloomingdale’s — and one more bold-faced “B” to revel in its glory: Barbie. In honor of Greta Gerwig’s “Barbie,” which releases July 21, Bloomingdale’s decided to go all out in celebrating Mattel’s iconic plastic doll, who we can only assume would be a loyal Bloomies customer if she ever manages to escape Barbie World. On June 20, the retailer announced a series of Barbie-themed exclusive products, collaborations and pop-up shops ahead of the film’s anticipated release on July 21.

Margot Robbie is taking fans inside Barbieland! In a video for , the 32-year-old actress gives a tour of the Barbie Dreamhouse ahead of the release of the movie next month.The tour starts in the all-pink kitchen and bar area, which features both «obviously artificial» 2D decals and '50s-themed props. From there, Robbie walks fans outside to her «favorite design feature» of the house — the slide that takes Barbie from her bedroom into the waterless pool. «Not super practical, but nothing is for Barbie,» Robbie quips.Like the pool, the shower is sans water, as there are no elements in Barbieland.

EXCLUSIVE: Filmmaker Tyler Taormina (Ham on Rye) has wrapped production in Long Island on Christmas Eve In Miller’s Point, a Christmas comedy to star Michael Cera (Life & Beth), Elsie Fisher (Barry), Maria Dizzia (The Good Nurse), Francesca Scorsese (We Are Who We Are), Ben Shenkman (Billions), Gregg Turkington (Ant-Man and the Wasp: Quantumania), Sawyer Spielberg (Masters of the Air) and newcomer Matilda Fleming.

BreAnna Bell Kingsley Ben-Adir is just as excited as the fans to see Greta Gerwig’s “Barbie” finally hit the big screen. As he caught up with Variety at Marvel’s “Secret Invasion” premiere in Hollywood on Tuesday night, Ben-Adir recalled seeing Ryan Gosling and the rest of the Ken dolls for the first time in full costume. “We all looked like absolute losers in a funny way,” he shared, adding, “It was hilarious.” He went on to say that joining the film was a no-brainer after reading Gerwig and Noah Baumbach’s script. “From the first page, I was like, ‘Wow, this is really, really funny!'” Ben-Adir said. “I just heard such great things about Ryan and Margot. Then me and Greta went out for some whiskey. We spoke for two or three hours. There was a really strong sense from early on like she was trying to do something a little bit different.

Kim and Khloe Kardashian took a trip to Barbie land on Monday during a fun-filled day with their kiddos. The reality stars shared a handful of pink-washed snaps from inside the World of Barbie immersive experience in Santa Monica, California, with their daughters, Chicago, True, as well as their nieces, Dream and Stormi.«Thank you for the most fun experience for our girls,» Kim wrote on her Instagram Story, sharing a photo of 5-year-old Chicago posing atop a unicorn inside one of the life-size toy box replicas. Khloe also got in on the fun, smiling alongside the kids in another life-size box and Barbie's iconic camper van.

Anna Tingley If you purchase an independently reviewed product or service through a link on our website, Variety may receive an affiliate commission. Ever since those internet-breaking photos of Margot Robbie and Ryan Gosling on the set of Greta Gerwig’s “Barbie” were leaked last summer, the color pink has become omnipresent and Mattel’s plastic doll a style muse to everyone from Kim Kardashian to Lizzo to Conan Gray to Machine Gun Kelly. As the Warner Bros. film’s anticipated July 21 release inches closer, more and more brands have hopped on the Barbie-core train to launch their own pink-hued, Barbie-inspired collections. The affordable haircare company Kitsch is the most recent brand to Barbie-fy their products, with a new line of accessories whose rhinestone details and neon colorways would look right at home in the famed Malibu Dreamhouse. The lineup includes a bright pink silk pillowcase, a checkered blue heatless curling set, satin scrunchies, nylon elastics and a shimmering, marble-patterned claw clip — all of which are $22 or less.

Margot Robbie has revealed the one request she made to director Greta Gerwig before filming the new Barbie movie.Set for release on July 21, Gerwig’s film stars Robbie in the titular role, with Ryan Gosling as Ken.Speaking about the film in an interview on The Kelly Clarkson Show, Robbie discussed how she fell in love with the character as a child when she was gifted a Barbie Dreamhouse for Christmas.Such was the impact the gift had on her, that she revealed she asked Gerwig to allow her to live out the real-life fantasy of the Dreamhouse in the film.“I’ll follow your vision. Whatever you want this Barbie movie to be, let’s do that,” she remembers telling the director.

Zack Sharf Digital News Director When it came to designing and creating the costumes for Greta Gerwig’s “Barbie” movie, the focus was put far more on Margot Robbie’s eponymous doll than it was on Ryan Gosling’s Ken. As the film’s costume designer, Jacqueline Durran, recently told Vogue UK, “No one cares about Ken, everybody just wants to play with Barbie. He matches Barbie and changes too but he has very, very, many less [clothes] options.” Durran, who won an Oscar for her costume designs on Gerwig’s “Little Women” adaptation, said colorful ’80s sportswear was the key to Ken’s looks in the movie. “Retro sportswear is one area where we did a lot of shopping for Ken,” Durran said. “He is sporty. That’s his main thing. We had buyers in America that went to dealers and imported it for us because we needed so much of it.”

With Gerta Gerwig at the helm, a massive ensemble cast, and a soundtrack complete with new tracks from Dua Lipa and Ryan Gosling (it’s true), “Barbie” will surely be one of the biggest films this summer. And it’s a long time coming: the film was first announced in 2009, the finally hit development five years later, going through multiple iterations before Gerwig and Noah Baumbach penned their screenplay.

infamously set to play Barbie in the eponymous flick that follows the Mattel doll, during early development in 2016 — but stepped away from the high-profile project just months later.Now, the “Life & Beth” star explained why she actually left the pink and plastic-filled feature.“I can’t wait to see the movie, it looks awesome,” Schumer told Andy Cohen on Thursday’s episode of “Watch What Happens Live.”Officially, all those involved cited “scheduling conflicts” for their failed partnership, Schumer recalled — but behind the scenes, she explained that she and Sony Pictures had contrasting opinions: “It really was just creative differences.”She continued, “But you know, there’s a new team behind it, and it looks like it’s very feminist and cool so I will be seeing the movie.”“Barbie” is directed by Greta Gerwig and will be driving its hot pink convertible to the silver screen on July 21.Margot Robbie, 32, was ultimately cast as the blonde-haired character alongside Ryan Gosling as Ken and an ensemble cast that includes Will Ferrell, Helen Mirren, Due Lipa, Simu Liu, Kate McKinnon, Nicola Coughlan and Alexandra Shipp.Schumer was set to star and even co-write the initial version when it was first announced in 2016 in conjunction with Sony.The New York City native dished to The Hollywood Reporter last year how she had a different idea for the screenplay than what the studio desired.Her angle was described as “a fish-out-of-water tale about a woman who gets kicked out of Barbieland for not being perfect enough.”“They definitely didn’t want to do it the way I wanted to do it, the only way I was interested in doing it,” she explained at the time.Schumer wanted her version of Barbie to be an inventor; Sony reportedly wanted her

Barbie has revealed that the film’s shoot led to a worldwide shortage of pink paint.Set for release on July 21, the film is directed by Greta Gerwig and stars Margot Robbie in the titular role, with Ryan Gosling as Ken.In a new interview with Architectural Digest, Gerwig, production designer Sarah Greenwood and set decorator Katie Spencer discussed the bright pink colours seen all over the film’s artwork and trailers, and how it all came together.“I wanted the pinks to be very bright, and everything to be almost too much,” Gerwig said, wanting to not “forget what made me love Barbie when I was a little girl.”Greenwood then claimed that the shoot used so much pink paint that it led to a worldwide shortage. “The world ran out of pink,” she said.Also starring Will Ferrell, America Ferrera, Michael Cera and Helen Mirren, the movie appears to follow the story of Barbie, as she gains consciousness about the imperfections in life, and ventures into the real world with Ken.A new trailer was shared last week that finally revealed details about the upcoming film’s plot.The new trailer, which you can watch above, sees Robbie‘s Barbie snapping out of her “perfect” life, verbalising her deepest existential thoughts during a party.

Charna Flam With a few mystifying teasers and less than two months until the premiere of the live-action “Barbie” film, audiences still don’t know exactly how the film will unfold. But the production team has started to reveal insight into the film — including how they caused an international pink paint shortage. In a recent Architectural Digest profile with production designer Sarah Greenwood, set decorator Katie Spencer and director Greta Gerwig, the group explain that they set out “to capture what was so ridiculously fun” about Barbie’s world, but especially that of Architectural Digest’s subject: Barbie’s Dreamhouse. “I wanted the pinks to be very bright, and everything to be almost too much,” Gerwig stated. She shared that “the ‘kid-ness’ was paramount” — evoking the feeling of never forgetting “what made [her] love Barbie” as a young girl.

 director Greta Gerwig enlisted production designer Sarah Greenwood and set decorator Katie Spencer to bring Barbie's Dreamhouse to life they never envisioned causing an international shortage of pink paint.The trio opened up to  about the gargantuan effort, which drew inspiration from Palm Springs midcentury modernism. For starters, Gerwig wanted to «literally» create «the alternate universe of Barbie Land» as they aimed for «authentic artificiality» whenever possible.So instead of opting for CGI when it came to the picturesque sky and San Jacinto Mountains backdrop, Gerwig wanted the backdrop to be hand painted.«Everything needed to be tactile, because toys are, above all, things you touch,» Gerwig told the venerable magazine.And, in order to maintain the «kid-ness» of the Dreamhouse, the director said everything needed to be pink.«I wanted the pinks to be very bright, and everything to be almost too much,» she added.And it too much.According to Greenwood, construction of the Dreamhouse — which was erected at the Warner Bros.

Last year, while Greta Gerwig‘s “Barbie” was in production, Ryan Gosling promised the press that he would bring the “ken-ergy” in his performance as Barbie’s plastic beaux. And based on the trailer for the film so far, Gosling certainly brings that “ken-ergy” (whatever that is).

Bastille frontman Dan Smith has said that he had songs rejected from the forthcoming live-action Barbie film.Last week, a star-studded soundtrack was announced for the highly anticipated Greta Gerwig-directed film starring Margot Robbie and Ryan Gosling (who’s also set to appear on the album) featuring tracks from Lizzo, HAIM, Charli XCX, Tame Impala and more.Lipa then released ‘Dance The Night’ – the lead single from the soundtrack written in collaboration with Mark Ronson and Andrew Wyatt.Smith revealed he’d written “a couple” of songs for the film that were ultimately turned down. A fan had asked him: “Oh also whilst you’re here and talking about films.