‘Avatar: The Way Of Water’s $170M+ Promo Push, Led By Mercedes-Benz & More, Rides Sequel’s Opening Wave

Refresh for latest…: That was fast. Coming out of its fourth weekend of release, James Cameron’s Avatar: The Way of Water has topped $1.7B globally and become the No. 7 biggest movie of all time worldwide.

Slow and steady wins the race, especially if you’re James Cameron and the world always seems to be skeptical about your chances. It’s been said never to bet against Cameron.

James Cameron’s Avatar: The Way of Water has now officially, and as projected, crossed the $1 billion mark at the international box office with Tuesday’s grosses included. What’s more for this 20th Century Studios/Disney juggernaut, at $1,482.5M worldwide through Tuesday, the epic sci-fi sequel is next on its way to yet another milestone and will top $1.5B global when today’s numbers are factored. In doing so, it will become the No. 1 worldwide release of 2022, surpassing Top Gun: Maverick’s $1.489B.

Refresh for latest…: James Cameron’s Avatar: The Way of Water rang in the New Year with another $186.7M from 52 international markets for a $1.379B global cume to date. Excluding China, the film rose 4% from last weekend’s Christmas frame offshore (including China it was even with last session). The international box office now stands at an estimated $957M, meaning Way of Water will cross $1B overseas early this week. 

Any cynicism about a broken down Christmas box office, impacted by weather, was wiped away Tuesday as 20th Century Studios/Disney/Lightstorm’s Avatar: The Way of Water racked up $23.8M sending its domestic cume to $317.1M. In addition, the sequel flew past the $1 billion mark at the worldwide box office. Director James Cameron has told the media that the breakeven point for Avatar: The Way of Water stands at $2 billion global mark.

Never bet against James Cameron, they said. And while “Avatar: The Way Of Water” got off to somewhat of a slow box office start—or at least it fell under some of the early projections which made pundits quickly skeptical of its chances—the Cameron maxim seems to be coming true.

Refresh for latest…: James Cameron’s Avatar: The Way of Water is close on its way to the $1B global box office mark, having more than handily crossed $900M worldwide through its second Monday. This is the latest benchmark for the highly-anticipated sequel, and comes just 13 days after global rollout began. With $955.1M through Monday, The Way of Water has become the No. 3 highest-grosser of 2022 and the No. 4 biggest film of the pandemic era. What’s more, it is expected to hit the $1B worldwide milestone with today’s turnout. 

With strong and consistent mid-weeks, James Cameron’s Avatar: The Way of Water has crested the $600M mark worldwide. This comes after it rapidly passed $500M global earlier this week, following its $441.6M opening weekend. The current worldwide total through Wednesday is $609.7M including $426.8M from the international box office.

It’s no secret that James Cameron wants the world of Pandora in his “Avatar” franchise to look as realistic as possible. But it’s not all about digital verisimilitude for the director; it’s a practical feature in casting, too.

20th Century Studios/Disney’s Avatar: The Way of Water made $14.3M yesterday at 4,202 theaters, ranking it as the second best Wednesday of 2022 after Top Gun: Maverick‘s $14.8M on June 1. Avatar 2‘s first Wednesday also outstripped that of Minions: Rise of Gru ($13.5M, July 6) and Black Panther: Wakanda Forever’s first and second Wednesdays($8.1M Nov 16 and $10M on Nov. 23).

“Avatar: The Way Of Water” is now in theaters, and only time will tell if it’s another massive financial success for James Cameron. It’s off to a good start, in any case: $550 million at the global box office so far.

James Cameron’s Avatar: The Way of Water has grossed $497.1M globally through Monday, well on its way across the half a billion mark worldwide when Tuesday’s take is tallied. 

James Cameron likes his female heroines as strong and capable as possible. For instance, take Sigourney Weaver‘s Ellen Ripley in “Aliens” or Linda Hamilton‘s Sarah Connor in “Terminator 2: Judgment Day.” But according to Cameron, Kate Winslet‘s Ronal in “Avatar: The Way Of Water” is the director’s most “empowering” female action hero yet.

James Cameron’s Avatar: The Way of Water began its international box office rollout today in such majors as Korea, France, Germany and Italy — and with early sneaks in China. One of the most anticipated movies of recent years, it’s dominating play.

And so it begins. Thirteen years after the first Avatar arrived in movie theaters, conquered and continued to conquer the global box office as the highest release of all-time with $2.9 billion worldwide, Avatar: The Way of Water, the sequel to the James Cameron directed 3x Oscar winning 3D sci-fi movie arrives with a global outlook of $525M in what is Disney’s widest global release ever at 52K screens, surpassing Avengers: Endgame.