Ridley Scott Italy film awards stars Ridley Scott Italy

As Gucci arrives at ASDA, how it became one of the world's most recognised fashion brands

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Ridley Scott’s biopic, House of Gucci. It’s not an official collaboration between the luxury Italian design house and the grocer to the masses, as such, but rather a special one-off edit arranged by Asda’s vintage selling partner, PreLoved.

As one of its environmental commitments, Asda has stocked second hand clothing in 50 supermarkets since the beginning of this year.But will Gucci-mania manage to outdo the general Black Friday-mania at supermarkets on Friday morning?

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