As Adult Swim Gets Set To Add An Hour Of Daily Programming, President Michael Ouweleen Sees Warner Bros Discovery In A More Settled Post-Merger State: “We’re All Feeling More Possibility”

The last time the parent company of Warner Bros and HBO promoted the launch of a streaming service, it faced the once-a-century challenge of the coronavirus pandemic.

John Oliver greeted the Last Week Tonight viewers by taking a swing at “business daddy” Warner Bros. Discovery after announcing the rebranding of HBO Max to Max.

Warner Bros. Discovery disappointed the children’s TV industry last year when it pulled a number of shows from HBO Max, signaling an exit from this part of the business.

Although an introductory video at Wednesday’s Warner Bros Discovery streaming event included clips of NBA star LeBron James and CNN host Anderson Cooper, the rest of the presentation was strikingly sports- and news-free.

It’s a good move. The “HBO” brand is associated with some of the worst content ever: Sopranos, The Wire, Band of Brothers, Game of Thrones, Curb Your Enthusiasm, Veep, Deadwood and Silicon Valley.Good riddance.

separate, lower-priced service. The company also plans to launch a free, ad-supported streaming service this year.

Cynthia Littleton Business Editor Warner Bros. Discovery shares were down 6% at the close of trading Wednesday, on the heels of the company’s expansive presentation of its plans to overhaul the HBO Max streamer. WB Discovery shares have been battered over the past year as the company dealt with post-merger cost-cutting and management realignment. On Wednesday, the stock fell 5.8% to $14.05 on what was a down day overall for the market and a down day for most of WB Discovery’s media rivals, including Disney (down 2.5%), Paramount Global (3.3%) and Netflix (down 2%). The Dow Jones index fell a modest 38.2 points while the Nasdaq dropped 102 points, or 1%. The hourlong WB Discovery presentation was held during trading hours, at 10 a.m. PT on the Warner Bros. lot in Burbank. Wall Street’s verdict on WB Discovery’s plans is still not in, but the immediate reaction of investors indicates that the company still has a long road ahead in sorting out its profit centers in the age of streaming.

“This is our time. This is our chance,” Warner Bros. Discovery CEO David Zaslav said today in his livestream intro for the company’s unveiling of Max, its rebranded streaming service that goes live May 23. “This is our rendezvous with destiny.”

As rival motion picture studios were becoming intoxicated on theatrical day-and-date releases tied to their streaming platforms during Covid, and big streamers like Netflix completely sidestepping wide theatrical releases, Warner Bros. Discovery CEO David Zaslav believed in the economics of the big picture.

Warner Bros. Discovery unveiled three tiers for its new Max service today. The pricing keeps Max in line with HBO Max, and at the top end of the entertainment streaming spectrum. A price hike several months ago by HBO Max made it the most expensive service among major streamers, and the new set of plans will keep it just ahead of Netflix’s most popular U.S. plan, which now costst $15.49 a month.

offering a differentiated and high-performing experience for every user across the whole service.At launch, Max will introduce a default kids profile for new subscribers along with accompanying parental controls. Parents can choose to customize settings and select to limit content for the kids profile byratings: little kids (TV-Y), big kids (TV-Y7, TV-Y7-FV), big kids plus (TV-G, G), preteens (TV-PG/PG), or teens (TV-14, PG-13).

Jennifer Maas TV Business Writer Warner Bros. Discovery finally revealed the plans (and confirmed the long-rumored name) for its new streaming service, Max, which will combine offerings from HBO Max and Discovery+ into one product, during a splashy press presentation on the Warner Bros. Studio lot Wednesday. The event kicked off at 10 a.m. at the iconic Burbank location, presided over by WBD CEO David Zaslav, president and CEO of global streaming and games JB Perrette, HBO and HBO Max CEO and chairman Casey Bloys (who now also has oversight of Chip and Joanna Gaines’ Magnolia Network), and U.S. networks group chairman and chief content officer Kathleen Finch. Variety is on the scene, ready to fill you in on all the details about the new streamer, Warner Bros. Discovery’s direct-to-consumer strategy, the future of HBO and the standalone version of Discovery+.

Warner Bros Discovery has confirmed its long-expected plan to jettison the “HBO” from HBO Max, announcing that its rebranded streaming service will be called Max.

letter to Attorney General Merrick Garland and Assistant Attorney General Johanthan Kanter from Sen. Elizabeth Warren (D-Massachusetts), Rep. Joaquin Castro (D-Texas), Rep.

Four Democratic lawmakers want the Justice Department to investigate Warner Bros. Discovery, claiming that the merged company has harmed workers and reduced consumer choice.

Michael Schneider Variety Editor at Large In the 1950s, the motion picture industry wanted nothing to do with the young medium of television — but Jack Warner soon realized that was a losing battle. Warner Bros. was among the first to dive into TV production, when ABC approached the studio about acquiring a theatrical film package. But instead of just running films on TV, the result was “Warner Bros. Presents,” an umbrella series that debuted in 1955 and comprised programs based on existing intellectual property including “Casablanca” and “Cheyenne.” The success of “Cheyenne” ush- ered the era of the Western to televi- sion, as Warner Bros. (initially under Warner’s son-in-law, William T. Orr) brought a movie studio approach to the small screen. “There’s a spirit of independence and innovation that’s so much a part of the legacy of the studio,” says Warner Bros. TV chairman Channing Dungey. Other early Warner Bros. TV hits included “Maverick” and crime dramas such as “Hawaiian Eye” and “77 Sunset Strip.” That legacy continued with “The F.B.I.” and in the 1970s, sitcoms like “Alice” and “Wel- come Back, Kotter,” the Lynda Car- ter-led genre hit “Wonder Woman,” actioner “The Dukes of Hazzard” and the landmark miniseries “Roots.”

Elsa Keslassy International Correspondent Don’t expect Warner Bros. Discovery’s French original programming team to follow Netflix and Amazon Prime Video’s trail and chase teen audiences. Vera Peltekian, VP and head of streaming original production for the banner, says the standalone service’s bow in France “is on the roadmap” with a raft of “bold and director-driven Max originals targeting adult audiences in line with what the HBO brand is known for.” Peltekian, who previously worked 15 years at Canal + and played a major role in the pay TV group’s critically acclaimed series such as “The Returned,” “Spiral” and “Savages,” revealed that Warner Bros. Discovery’s first French original will be “The Mythomaniac of the Bataclan,” a four-part series inspired by the true story of a woman who conned her way into a victims’ association and quickly became one of its pillars.

EXCLUSIVE: It’s been nearly three decades since Michael Mann’s crime classic hit theaters and it now feels like Mann and Warner Bros. are finally feeling more heat around the corner for a sequel to Heat. While rumors have been swirling for weeks, Deadline is hearing Warner Bros. is now in negotiations to come on to develop Heat 2, the sequel to the 1995 classic that Mann recently turned into a novel that became a New York Time #1 best-seller when it was published last August. On top of Warner Bros. in talks to return, insiders add that Adam Driver, who recently starred in Mann’s Ferrari pic, is in discussions with Mann to play young Neil McCauley in the movie.

Nick Vivarelli International Correspondent Andrea Scrosati, who is group COO and continental Europe CEO of Fremantle, isn’t too worried about various types of turbulence that are currently creating anxiety in the U.S. media market such as draconian cost cuts being made by juggernaut groups and the impending prospect of a Writers Guild of America strike. Speaking in Italy at a panel titled “Less is More – What to Do When the Streaming Boom is Over” Scrosati noted that the effect of market consolidation in the U.S. and fear due to plunging stock market results that is prompting cost cuts at Disney and Warner Bros. Discovery certainly means that “some of the big buyers are in a conflict.”

Warner Bros. Discovery CEO David Zaslav received $39.3 million as compensation for his work overseeing the newly merged Discovery-Warner Media empire last year. That’s the pay package disclosed in a regulatory filing, which also disclosed 2022 salaries for other top executives.Then-Discovery CEO Zaslav was given a package worth $246 million in 2021, a massive upswing from $37.7 million in 2020 and $45.8 million in 2019.