Amazon Snags Key Champions League U.K. Rights, Shared With BT, From 2024
01.07.2022 - 12:29
/ variety.com
Manori Ravindran International EditorAmazon has scored in a big way in the U.K.The streaming giant, which has been steadily building out its sports offering for years, has secured live U.K. rights to the UEFA Champions League, which it will split with telco giant BT.The latter has held these rights exclusively in the U.K. for close to a decade.
Amazon’s coup comes as BT Sport joins forces with Warner Bros. Discovery to launch a premium sports venture in the U.K. and Ireland later this year — a move that’s still subject to regulatory approval, and could be more palatable by relinquishing some Champions League rights.Under the new deal, Amazon has secured the rights to exclusively broadcast the Tuesday night top-pick matches for three seasons from 2024/25.
Meanwhile, BT will retain the rest of the rights to the Champions League, Europa League and Europa Conference League. The streaming giant has said that its batch of matches will always feature an English team “during the group stages, and whether they have qualified, through to the semi-finals.”The BBC has the rights to broadcast Champions League highlights on Wednesday.Alex Green, MD of Prime Video Sport Europe, said: “The addition of UEFA Champions League football is a truly momentous moment for Prime Video in the U.K. Since 2018, we’ve seen millions of Prime members in the UK.
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