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Amazon Gets Ready For Its Next Hollywood Evolution After Jeff Blackburn’s Exit
05.12.2022 - 18:59 / deadline.com
Amazon’s future in streaming video has come into greater focus in 2022 with the acquisitions of Thursday Night Football and MGM and the debut of LOTR: The Rings Of Power. Now, the onetime bookseller is headed into 2023 without the main architect of its expansion into TV and film via Prime Video, Jeff Blackburn.
His retirement, announced on Friday, capped a month of a series of executive moves that laid out Amazon’s plans for the next stage of its evolution as an entertainment brand.
Blackburn most recently had served as SVP of Global Media & Entertainment, overseeing all entertainment businesses, including Prime Video and Amazon Studios, Music, Podcasts/Wondery, Audible, Games and Twitch, for the past 18 months. Blackburn, a well-liked executive within Amazon and in the Hollywood community, originally took what was supposed to be a one-year sabbatical in mid-2019. Some of his plans for travel and other activities with his family were thwarted by the pandemic, which is believed to have played a role in his retirement decision.
In his most recent executive stint, Blackburn reportedly focused on forging synergies across Amazon’s entertainment businesses, with initiatives such as the weekly Amazon Music concert ahead of Thursday Night Football. That strategy is expected to continue after his departure.
Two days before the Blackburn news became official, Amazon CEO Andy Jassy addressed the state of the company’s video efforts during an appearance at the New York Times DealBook conference. Video “is a really important ingredient in whether people choose to sign up for Prime or not,” the exec said of the company’s loyalty program, which has more than 200 million members. “We see more and more people signing up to Prime
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