Almost 60% of Americans’ Entertainment Time Is on Ad-Supported Platforms, Luminate Report Finds
16.08.2022 - 15:51
/ variety.com
Todd Spangler NY Digital EditorEven with the rise of premium subscription video and audio services, content with ads still holds nearly 60% share of the total time U.S. audiences spend consuming entertainment, according to a new study.In fact, according to the latest quarterly Entertainment 365 study from research firm Luminate, having an ad-free experience isn’t the main driver for premium subscriptions. The top two factors for premium subscriptions are getting a good value for the price and having a variety of content, according to the Luminate study.
The survey also found that almost one-third of all Americans say they have “cut the cord” — that is, they have canceled cable or satellite TV.Looking at total entertainment time, U.S. consumers spend 74% on visual entertainment (i.e., movies, TV shows and video games) and 26% on audio options, per the Luminate study. Americans spend 88% of their entertainment dollars on visual content, versus 12% on audio.
Formerly known as P-MRC Data, Luminate is owned through a joint venture between Penske Media Corp. (publisher of Variety) and Eldridge. Luminate powers Billboard’s music charts and operates an info database for the TV and film industries.Luminate’s Entertainment 365 report looks at how different U.S.
audience groups engage with and prioritize various types of entertainment across TV, music, film, gaming and social media. The latest report specifically provides insights on underrepresented populations in the U.S., including Black, Hispanic, Asian and Asian-American, Native American and LGBTQ+ audiences. Additionally, it provides a look at the entertainment habits of female-identifying consumers, along with the preferences of Gen Z consumers.Some other key findings from
.
The website popstar.one is an aggregator of news from open sources. The source is indicated at the beginning and at the end of the announcement. You can
send a complaint on the news if you find it unreliable.