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Almost 60% of Americans’ Entertainment Time Is on Ad-Supported Platforms, Luminate Report Finds

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variety.com

Todd Spangler NY Digital EditorEven with the rise of premium subscription video and audio services, content with ads still holds nearly 60% share of the total time U.S.

audiences spend consuming entertainment, according to a new study.In fact, according to the latest quarterly Entertainment 365 study from research firm Luminate, having an ad-free experience isn’t the main driver for premium subscriptions.

The top two factors for premium subscriptions are getting a good value for the price and having a variety of content, according to the Luminate study.

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