Alex Cameron announces new album and North American tour, shares “Best Life”
20.01.2022 - 23:41
/ thefader.com
Alex Cameron has added North American dates to his spring 2022 North American tour, announced his fourth album and shared its second single, "Best Life." Oxy Music, out March 11 via Secretly Canadian, was inspired by Nico Walker's 2018 addiction novel Cherry. Like the book, Cameron's new project is a character study examining the factors that lead to opiate addiction. "The album is a story, a work of fiction, mostly from the perspective of a man," he writes.
Starved of meaningful purpose, confused about the state of the world, and in dire need of a reason to live — a person can, and according to the latest statistics, increasingly will, turn to opioids. This is one of those people." Read Next: Alex Cameron gets back in character for “Sara Jo” "Best Life" follows November's "Sarah Jo" as Oxy Music's second single but is the album's opening track. The song introduces us to our protagonist in the throes of social media obsession, a habit even more endemic to American life than drug addiciton.
"There's nothing like the feeling / Of when you do a thing / Or just wake up like this / Like what even is life? I guess that I'm just winning," Cameron begins, immediately assaulting us with lyrics few other artists could sell. The rest of the song plays an upbeat melody and cheery tune against the hollowness of its lyrics for common effect. Ultimately, though, it's message is hopeful, as evidenced by its music video.
Directed by Jemima Joe Kirke (of Girls fame), the short stars Kirke and Cameron as a mismatched couple who are able to find strength in each other's imperfections. Read Cameron's full statement on the song, and check out his newly announced U.S. tour dates, below.
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