Paul Goldman Paul Goldman is the founder of the digital rights management company Muserk. I started my career as a composer, writing jingles and interstitial TV music. I was used to hearing my work out in the world, but I was still surprised when, on a trip to Tokyo about a decade ago, I caught a rerun of that year’s MTV Video Music Awards in a hotel gym; I had done all the show’s interstitials and packaging just weeks earlier.