“wife guys”. The first came in the form of Maroon 5 frontman, Adam Levine, who was accused of cheating on his pregnant wife, supermodel Behati Prinsloo; the second involved internet personality Ned Fulmer, famously of the YouTube channel The Try Guys, who admitted to a “consensual” workplace relationship with a member of the Try Guys staff. These two scandals – which happened only days apart – became a major moment in popular culture, in large part due to outrage from fans.