A24’s ‘Marcel The Shell With Shoes On’ Makes A Splash – Specialty Box Office
26.06.2022 - 23:27
/ deadline.com
The big screen debut of Marcel The Shell With Shoes On opened at $170K on six screens in New York and LA, the highest PSA of the weekend at $28,267 for the iconic lonely snail voiced by Jenny Slate.
The mock documentary about the loveable anthropomorphic mollusk hails from distributor A24, a distributor that manages to hit pay dirt more often than not, and is based on the popular YouTube series and illustrated kids’ book.
“It takes at least 20 shells to have a community,” Marcel says in the film. “My cousin fell asleep in a pocket and that’s why I don’t like the saying, ‘everything comes out in the wash.; Because sometimes it doesn’t.” He loves 60 Minutes “because Leslie Stahl is absolutely fearless.” It’s a combination of stop-motion and traditional animation and live action with Slate, Isabella Rossellini, Rosa Salazar, Thomas Mann and Stahl.
Once part of a sprawling community of shells, Marcel and his grandmother now live alone as the sole survivors of a mysterious tragedy. When a documentary filmmaker discovers them amongst the clutter of his Airbnb, the short film he posts online brings Marcel millions of passionate fans, as well as unprecedented dangers and a new hope at finding his long-lost family.
The film by Dean Fleischer-Camp and Slate (100% with critics, 91% with audiences on Rotten Tomatoes) expands into five more top markets — Austin, San Francisco. Chicago, Washington, D.C. and Boston — next weekend and will be in the top ten July 8 with a slow platform rollout building throughout the summer.
Marcel grossed$169,606 (Fri. – $82,188; Sat. – $47,253; Sun. – $40,165).
Also in specialty: Neon opened Beba to a debut of $5,428 in three locations in NY and LA for a PTA of $1,809. This is Rebeca “Beba” Huntt’s