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11.08.2022 - 11:07 / manchestereveningnews.co.uk
A gender neutral shoe shop for kids is coming to the Trafford Centre and aims to deliver a shopping experience that fosters self-expression by moving away from the traditional girl and boy categorisation.
Fashion footwear retailer Schuh is opening its first standalone kids’ store in Manchester and will be presenting collections by brand not gender. The aim is that for the layout to deliver a shopping experience that allows children to freely express themselves.
With over 120 stores in the UK, Ireland and online, Manchester's Trafford Centre was the chosen retail destination for the brand extension. Zoe Inman, Centre Director at Trafford Centre said: “We’re delighted to welcome schuh Kids to Trafford Centre this month. Following the success of the existing schuh store, the new kids’ standalone is an incredible growth opportunity for both schuh and the centre, bringing both loyal and new customers to the Northwest."
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Schuh Kids will open on Saturday August 13 at Trafford Centre, located next door to schuh’s existing store on the upper level. This will be the second kids’ store schuh has opened featuring its newly designed kids’ concept and the first in Manchester.
Fitted with tactile fabrics and fun furniture for mini shoppers, little ones will also be entertained with visually stimulating displays and an interactive gaming station. Payment in the new store is via mobile transactions at the point of sale, creating a frictionless customer experience.
Opening just in time for ‘back to school’ shopping, the schuh back to school collection offers an extensive range of products with access to the best brands and the latest
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