Self Esteem, has penned an essay about the pressure she believes female artists face to provide TikTok content.The article comes following a number of artists speaking publicly about their experiences of their labels and management pushing them to post on the social media platform.They include FKA Twigs, who has said: “It’s true all record labels ask for are TikToks and I got told off today for not making enough effort” and since deleted her TikTok account. Charli XCX, Florence Welch and more have also expressed similar sentiments.Halsey, meanwhile, said earlier this month: “I have a song that I love that I wanna release ASAP, but my record label won’t let me… my record company is saying that I can’t release it unless they can fake a viral moment on TikTok.