Alison Hammond is set to land a lucrative "golden handcuffs" deal with ITV. Bosses at the network are said to be working on a series of new entertainment projects, including game shows, for the 46-year-old broadcaster because they don't want to lose her talents to rivals, following speculation her 'This Morning' co-star Holly Willoughby could turn her attentions to the BBC in a bid to distance herself from the Phillip Schofield scandal. A source told the Sunday Mirror newspaper: “ITV bosses want to cut a new deal with Alison.