variety.com
17.10.2021 / 07:19
Netflix Projects ‘Squid Game’ Will Generate $891 Million in Estimated Value, According to Leaked Data
Todd Spangler NY Digital Editor“Squid Game,” the hyper-buzzy Korean drama that has become Netflix’s biggest-ever TV show, is on track to deliver an astounding payback for the streaming service, according to the company’s internal estimates.Netflix paid $21.4 million for the nine-episode series, which premiered four weeks ago, and the company estimates “Squid Game” will deliver more than 40 times that — an estimated $891 million — in what the company calls “impact value,” Bloomberg reported